Growing up I always had to have a glass of milk with dinner, no matter what we were eating, milk was a requirement. This nostalgic memory inspired the milkman vineyard's wine bottles, because now instead of milk, I enjoy wine with dinner. Wine is packaged in a way that is reminiscent of how milk used to be delivered.
The logo is emblematic of old milk caps, yet updated for the modern wine industry. The way the M and V are combined, it creates a W, which highlights the product, wine.
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