AccuWeather + ReachTV

No Matter Who You Are, or How You Travel, We'll Be There

AccuWeather had the opportunity to create a commercial that would play on ReachTV, which is America's largest in-airport tv network. Knowing this would only play on screens in airports we wanted to focus the idea on travel. We started with three different directions but settled on the idea that AccuWeather is the perfect travel companion.

The idea was to personify the AccuWeather features and make them feel more human by showcasing all the ways it will be there for you while you travel. We know traveling can be stressful, but with AccuWeather, there's peace of mind because "no matter who you are, or how you travel, we'll be there."

Museum Milano

Asymmetrical Division

This was an assignment for School of Motion's Advance Motion Methods course. The brief was that Museum Milano was holding an exhibition of artist Isabella Conticello’s work and wanted to see her art come alive and tell a story that relates to one of her famous quotes, “An asymmetrical division is needed in order to create the dynamics necessary for progression and extension from unity.”

MY ROLE

Story Concept
Visual Design
Storyboard Design
Motion Design
Compositing
Rotoscoping
Video Editing
Final Production

CREDITS

Copy Writer: Taylor Madaffari
Creative Producer: Jenna Gragg
Creative Direction, Visual & Motion Design: Jamie Carusi
Company: AccuWeather

PROCESS

Being the lead and only person working on this I had very limited resources, aka no budget. I relied on stock videos and custom graphics to highlight the app's features. I found stock videos that felt right for the story while incorporating moments where the app features could really shine. To do so I designed specific vignettes, where images are brought to life alongside weather data. Below are the storyboards and individual art cards for each feature.

The storyboards for Roll App product video, which was used to help explain what the app does.

The meteorologists pointed out that technically snow wouldn't accumulate on water, so it went from a trip to the glaciers to a ski trip in the mountains.

ITERATIONS

The requirements were to have 60-second, 30-second, and 10-second spots. In order for the story to make sense at the shorter times, we divided it up into three 30-second commercials, each focusing on a different aspect of travel: (1) preparation, (2) dependability, (3) adventure.

The storyboards for Roll App product video, which was used to help explain what the app does.